Campaign 01
Active
Think Before You Scan
A CyberAware Project campaign about verifying QR destinations before opening links, logging in, downloading files, or making payments.
Campaign purpose
Why QR-code awareness matters
QR codes are common in restaurants, parking areas, events, payments, and public spaces. That familiarity can cause people to scan first and verify later.
The campaign uses harmless poster concepts to demonstrate how an attacker could disguise a link behind something useful, familiar, or rewarding. Legitimate participants are taken directly to a transparent security lesson.
Research question
Which type of message is most persuasive?
Reward
Convenience
Familiarity
Utility
Information
What participants learn
- Preview the destination before opening a QR link.
- Look for misspelled domains and unexpected redirects.
- Do not enter credentials after an unverified scan.
- Be cautious with payments, giveaways, parking, and account warnings.
What the project does not collect
- Names, email addresses, or passwords
- GPS coordinates or precise location
- Raw IP addresses
- Payment information or account credentials
Campaign materials are intentionally private. The live QR images, tokenized tracking links, and analytics dashboard are kept in a protected administrative workspace so ordinary website visits do not distort the campaign results.